Lanchester.net ...musings of an old nerd

I just can't understand the reasoning behind the choice of the official name for the Apple Tablet. (I like Andy Ihnatko's name for it during the rumor phase: The RAT or Rumored Apple Tablet.) Are those in charge of Apple so urbane and sophisticated they call "those things" feminine napkins?? It never occurred to them the name was harshly, grossly wrong?

I'm calling it the Apple Tablet.